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The Growing Impact of Sports Technology

By Kwame Agyemang Ph.D., Director, Future of Sport Institute

Technology has become a transformative force in every aspect of our lives, and the world of sports is no exception. From enhancing athlete performance and fan engagement to driving innovations in how sports teams operate, technology is reshaping how sports are played, experienced, and managed. The global sports tech market reflects this rapid evolution, with a valuation projected to reach nearly $90 billion by 2032, according to a recent study conducted by Polaris Market Research. This is driven by innovations in areas like wearable tech, data analytics, virtual reality (VR), and artificial intelligence (AI).

In performance enhancement, sports tech has revolutionized athlete training and recovery. Wearable devices like GPS trackers and smart sensors monitor real-time metrics such as heart rate, speed, and fatigue, allowing coaches to optimize training regimens and reduce injury risks. For instance, several college and professional teams use player tracking systems to analyze movement patterns and improve tactical decisions during matches.

On the consumer side, sports tech is creating more immersive and personalized fan experiences. Virtual and augmented reality tools bring fans closer to the action, allowing them to experience games from a player’s perspective or virtually tour stadiums. Platforms like Next Gen Stats (NGS) use machine learning to create a better experience for fans, players, and teams.

Sports technology is also transforming operations and business strategies within the industry. Data analytics streamline team management, ticketing, and merchandise sales, helping organizations maximize efficiency and revenue. For example, major leagues have adopted blockchain technology for secure ticketing systems, reducing fraud while offering fans a seamless purchase experience.

As a national leader in electric vehicle battery production, automotive manufacturing, and air cargo, Kentucky is already making significant strides. Its tech sector contributed 3.2% to the state’s economy in 2023, up from 2.8% in 2020. With the University of Kentucky’s strong sporting tradition, world-class research, and educational excellence, now is the ideal time to cultivate a sports tech sector that stands alongside these other key areas of innovation in the state. FoSI is committed to being at the forefront of this evolution. Together, we will create a better future in and through sport!