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FoSI Insights: Reimagining Sport Brief Examines Revenue Sharing in College Sports
By Kwame Agyemang Ph.D., Director, Future of Sport Institute
The college sports landscape is in the midst of significant change. Revenue sharing now sits at the center of that conversation, raising important questions for athletes, leaders, and fans.
The Future of Sport Institute’s first FoSI Insights: Reimagining Sport brief examines this timely issue through student-led research. Developed by students in an undergraduate research methods course, the brief explores how fans view revenue sharing and what this shift may mean for the future of college athletics.
As part of the project, students conducted industry interviews, built and fielded a fan poll, and collected responses from 290 fans.
The project was designed to move research beyond the classroom and help students see how evidence can inform real decisions in sport. We invite you to read the full brief below.
View FoSI Insights: Reimagining Sport
Tech Powers Athletes’ Performance
By Kwame Agyemang Ph.D., Director, Future of Sport Institute
Technology is changing everything, including how athletes train and compete. New tools help athletes train smarter, recover faster, and avoid injuries. Think smartwatches tracking heart rate, AI analyzing movements, and advanced recovery gear. These advances are pushing the limits of what athletes can achieve.
The demand for performance tech is increasing at all levels, from youth sports to elite competition. Innovations such as AI-powered load management and motion analysis are shaping the future of athlete preparation, with professional and collegiate teams using these tools to gain an edge. The market is poised for continued growth.
As a national leader in electric vehicle battery production, automotive manufacturing, and air cargo, Kentucky is already making significant strides. Its tech sector contributed 3.2% to the state’s economy in 2023, up from 2.8% in 2020.
With the University of Kentucky’s strong sporting tradition, world-class research, and educational excellence, now is the ideal time to cultivate a sports tech sector that stands alongside these other key areas of innovation in the state. FoSI is committed to being at the forefront of this evolution. Together, we will transform athletic potential and redefine what's possible.