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About Us

This is a space where the energy of sport turns into action. We don’t just play and watch sports. We immerse ourselves in the cultures, spaces, and systems surrounding it. As the game unfolds, we’re actively observing, questioning, and experimenting, all to surface more profound insights and ignite meaningful change.

Our goal is to be a global catalyst for innovation, turning bold thinking into practical solutions that maximize the full potential of the sport industry.

Our Community

This is where a vibrant cross-disciplinary community collaborates to reimagine what’s possible. Driven by a shared passion for sport, our network unites problem solvers and innovators. From athletes and coaches to engineers, designers, technologists, and students, our community brings diverse expertise and a shared passion for innovation. Together, we explore bold ideas, build new solutions, and unlock bold possibilities across the sports landscape.

Core Innovation Focus Areas

Athlete-Centered Innovation

  • Advancing how athletes train, compete, recover and thrive.

Business Models & Sport Future

  • Exploring new organizational designs, revenue streams, and strategic shifts shaping the future of sport.

Sport Experience & Engagement

  • Reimagining how fans, communities, and participants experience sport in stadiums, on screens, and everywhere in between.

Technology & Data

  • Leveraging new tech and data to sharpen team and organizational decision-making, storytelling, and operations across the sport industry.