The sports industry maintains boundless possibilities. The Future of Sport Institute (FoSI) exists to reimagine the future of sport, accelerating innovation that transforms how sport is played, experienced, and led. We aim to solve real-world challenges across the sports ecosystem. To do so, we unite academic rigor, insights from athletes and fans, creativity, and cross-sector collaboration.
From how athletes perform to how fans connect, our passion is helping the sports industry anticipate changes and shape its future.