i can end the trend

Welcome to #iCANendthetrend



What is #iCANendthetrend?

photo of KY Map
Our Impact Across KY

The primary goal of #iCANendthetrend is to provide tobacco use prevention services to youth, families, and community members across Kentucky. #iCANendthetrend is an evidence informed program developed by College of Education faculty in the Department of Kinesiology and Health Promotion at the University of Kentucky in collaboration with college tobacco-free ambassadors. #iCANendthetrend aims to help build awareness on the dangers of tobacco use, including e-cigarette use, costs associated with nicotine dependence, and ways youth have been targeted and influenced to use these products.

The program uses a peer-to-peer model in which elementary, middle, and high school students are connected with college student facilitators. In addition, the goal is to empower younger generations to end the trend of tobacco and e-cigarette use among their peers and in their communities through skill-based and engaging lessons, tailored training, and outreach opportunities.

What's our Primary Goal? (video)

Our Impact Across Kentucky

View Interactive Map

Tailored Lessons and Opportunities

#iCANendthetrend focuses on empowering young people to prevent tobacco and e-cigarette use. We offer tailored presentations for 4th-12th grade that align with the National and Kentucky Health Education Standards.

Schools can select a one or three session presentation. Our 45 minute compiled presentation includes information on the dangers of e-cigarettes, health and financial consequences, what it means for this product to be a trend, how students are targeted through use of flavors, marketing, and social norm perceptions. We also build in refusal skills and share quitting resources tailored for young people. We highly recommend our 3-session presentation, which covers similar content, but allows for greater opportunity to go further in depth and includes additional interactive and skill-building activities. This longer session also gives the peer facilitators more time to build connections with the students and encourage additional conversations about the topic.

In addition, we conduct youth advocacy workshops and offer programming specifically targeted to athletes, parents, community members, pre-professionals, and professionals.

View and share our flyer! National Health Education Standard Alignment


Meet the #iCANendthetrend Team

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Dr. Melinda Ickes

Program Director

Dr. Ickes is an Associate Professor in Health Promotion in the College of Education. She received her PhD from University of Cincinnati in Health Behavior and Health Promotion at University of Cincinnati in 2010. Dr. Ickes has a wealth of experience in tobacco prevention and control, youth empowerment, and intervention research. She serves as the Co-Director of Tobacco Policy for BREATHE in the College of Nursing and is the Director of Tobacco-free Take Action and Go Tobacco-free, efforts to promote evidence-based tobacco policy.

“Using a peer-to-peer model in which middle and high school students are connected with facilitators closer to their age has been invaluable. The college facilitators are role models and reinforce what empowering younger generations can do to make an impact in their community.”

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Julia Estes

Julia is from Memphis, TN and recently graduated from the University of Kentucky with a degree in Political Science. As program coordinator, her goal is to expand the reach of #iCANendthetrend and discover innovative ways to engage youth.

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Gabrielle Cochran

Gabrielle is from Columbus, Ohio and is a current graduate student at the University of Kentucky. She received her Bachelors of Public Health at the University of Kentucky in May of 2022. She is excited to meet students across Kentucky and empower them to find their passions and be their own advocates for change!

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Hannah Brown

Hannah is a native of Lexington, Kentucky and is currently a junior at the University of Kentucky. She is studying healthcare administration with a focus on healthcare consulting. She has been a part of #iCANendthetrend as a college facilitator since January 2022 and loves having the opportunity to help educate youth across Kentucky to take control of their health.

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Abby Lay

Abby is from London, Kentucky and has been a college facilitator with #iCANendthetrend since November 2021. She is a senior at the University of Kentucky and is studying Public Health. Abby enjoys traveling across Kentucky to connect and empower students within the state.

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Courtney Martin

Courtney is from Manchester, Kentucky and is a current graduate student at the University of Kentucky in Health Promotion. She recently joined the team in Spring of 2022. Courtney is very excited to be a part of the team and is looking forward to working with youth, and educating and empowering youth to be advocates and leaders in their communities.

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Grace Evans

Grace is from Barbourville, Kentucky, and is a rising senior at the University of Kentucky. She is studying Human Health Sciences on a pre-dental track while also minoring in Business. Grace recently rejoined the team after serving as a College Facilitator for a year. She is excited to be back and incorporate new ways for youth to become involved in our prevention efforts.


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Sierrah Miley

Program Coordinator

Sierrah is from Frankfort, KY and recent graduate from the University of Kentucky with a degree in Kinesiology. This year, Sierrah’s goal is to encourage and give youth the resources and information to make a difference in their communities. Sierrah has been with the team since Spring 2019 as a former college facilitator and is currently the #iCANendthetrend Program Coordinator.

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Dillon Lay

Research Assistant

There is so much to say about my time as a #ICETT Research Assistant from team retreats, sharing research at conferences, and building life-long friendships, but one of the most valuable memories I have is traveling across Kentucky learning from youth themselves. Having the opportunity to speak with youth about their experiences and building on their ideas for empowerment taught me so much about the indomitable, positive influence that youth have within their community. My time with #ICETT led me to continue learning with youth as I am now a 7th grade science teacher. I cannot be more grateful for my experience with the #ICETT team and the joy we shared over the last 4 years!

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Olivia Wilds

Olivia was born and raised in Somerset, Kentucky and is the youngest member on our team. She is currently majoring in Kinesiology and Health Promotion with plans to go to Dental school. Olivia loves connecting with students all over Kentucky and hopes to inspire them to bring change in their community.

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Holly Volz

#ICETT taught me so much about myself, my state, nicotine prevention and empowerment, and health promotion as a whole. In my time with #ICETT I was able to present to schools all across Kentucky, talk with school staff, meet community members and network with those who are also working in the prevention field. End the Trend really ignited my passion for prevention & empowerment work and public speaking with youth. I currently am the Youth Empowerment and Prevention Specialist with New Vista serving 17 counties! I am forever thankful for #ICETT and everything and everyone it brought me.

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Olivia Zidzik

Serving as a #iCANendthetrend college facilitator was one of the most fulfilling parts of my colligate experience. As a team, we engaged with thousands of young Kentuckians and empowered them to make informed decisions about their health and well-being. I had the privilege of starting #iCANendthetrend’s social media pages, which prepared me for the next step in my career – an associate marketing specialist for Ally Financial (Detroit, MI)!

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Trey Schadt

My time with Icanendthetrend helped me get in the community an serve. It was an absolute pleasure to be apart of something bigger than myself making a real difference. The community they have fostered is so much more then a work environment, it’s a family. The professional skills I learned while with the team helped me jumpstart my career in marketing and I’m proud to say I’m now working full time with a digital marketing agency named Creekmore Marketing.

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Camille Wright

My time at #iCANendthetrend was definitely unforgettable! The incredible people I got to work with and the kids I got to educate truly made it a worthwhile experience☺️ Now that I’m graduated, I’m living in LA working at an advertising agency!

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Claire Miller

I had the pleasure of working with the #ICETT team while I was in graduate school at the University of Kentucky. As a health advocate and student researcher I worked with the team on a variety of tobacco prevention projects. #ICETT allowed me to travel to conferences to present research findings on how this program impacts Kentucky youth, lead a manuscript development team, and be in the content creation space for their social media and newsletter. I give credit to #ICETT for helping me build my confidence and skills to advocate for HB219, which was recently passed and signed into legislation in July 2022.

Background on HB219: HB219, sponsored by Rep. Kim Moser, establishes a lung cancer screening program in the Kentucky Department for Public Health. Working in tobacco prevention is key to catching this disease earlier so that less Kentucky families are impacted.

Thank you, #iCANendthetrend!

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Katherine Rowe

My time with #icanendthetrend introduced me to public health and really gave me a passion for the field. I enjoyed learning more about tobacco prevention and awareness through research with the team at ICETT and sharing that information directly with the community. It was always so fun and interesting to interact with the students and community members through the presentations we gave. I’m really thankful to Dr. Ickes and everybody at #icanendthetrend for being a great and supportive team. I love seeing the organization continue to grow and do amazing things in their community.

Currently, I live in Washington and work for the Tacoma-Pierce County Health Department as a Group Supervisor. I’m also completing the M.S. in Global Studies and International Relations degree program with Northeastern University. I hope to continue working in public health in the future.

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Cameron Rostron

At #ICETT, I had the chance to help expand our virtual programming during the COVID-19 pandemic and carry out research to better understand how our program and others can best function to impact young people! Now, I am a student in the Medical Scientist Training Program (MD/PhD) at Indiana University School of Medicine in Indianapolis.

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Hayley Leach

Former facilitator

“As one of the first #iCANendthetrend College Facilitators, I had the opportunity to watch our program grow and develop into one of the leading e-cigarette prevention programs in Kentucky. Serving as a college facilitator was the highlight of my undergraduate education. Serving as a college facilitator also allowed me to gain the much needed classroom management, presentation, and lesson planning experience I will utilize as a teacher during my next two years as a Teach For America corp member. In addition, the advocacy experience and tracking e-cigarette legislation gained through our program will be incredibly useful as I complete my Master’s Degree in Public Policy & Administration. “

Book Us!

We offer several different presentation options for elementary, middle, and high school students (4th-12th grade). We have options to give one condensed 45-minute lesson, three presentations over a several day/week period, and are open to longer programming opportunities. We prefer to keep our classrooms small with a maximum of30 students to ensure activities and questions can be managed with one facilitator. We are not currently accepting bookings for assembly style presentations.

Contact Information

Schedule With Us

Get involved with #iCANendthetrend

Community Partner Opportunity Flyer

The #iCANendthetrend PEERS (Prevention, Education, Empowerment, and Students) program has launched for the Fall of 2022. PEERS are undergraduate students enrolled at any Kentucky college/university who are selected through a competitive application process.

PEERS present to 4th-12th graders and work with the #iCANendthetrend team & advocates throughout the state of Kentucky. PEERS make a difference in their community through tobacco and e-cigarette prevention, advocacy, and youth empowerment.

Trained PEERS will have the tools and resources to present to 4th-12th graders upon completing the required training modules and particpiatig in an in-person training with our team. We will also share opportunities to get involved with our team and with others throughout the state, so experiences go beyond the initial training we provide. Selected participants will be provided a stipend up to $200 per semester of involvement! The deadline to apply for our Fall 2022 cohort is September 2nd! The application link is listed below.

View PEERS Application

To be informed of future cohorts or to learn more, email: icanendthetrend@nulluky.edu

What is the Youth Advisory Board?

The Youth Advisory Board (YAB) is a small group of high school leaders who are dedicated to tobacco prevention and advocacy. Members of the YAB represent their region of Kentucky, improve their schools and communities by advocating for change, and collaborate with #iCANendthetrend college facilitators at the University of Kentucky. This leadership opportunity helps prepare our YAB members for college and future careers by offering opportunities that will help them learn and grow as an advocate.

What to Expect

Members of YAB will…

  • Plan/execute community projects
  • Work directly with #iCANendthetrend college facilitators at the University of Kentucky
  • Give presentations and assist with social media campaigns
  • Complete leadership training
  • Build connections with other advocates & professionals state-wide
  • Attend monthly meetings with other members and college facilitators
  • Develop resume-boosting skills
  • Serve for a period of at least one year

Please fill out this Google form. If accepted, you will receive an email to schedule an interview.

Note: You are still welcome if you are currently using e-cigarettes. We ask that you sign a pledge to quit as well as enroll in a quitting program.


For More Information…

University of Kentucky BREATHE fact sheets | http://www.uky.edu/breathe/tobacco-policy/quick-facts-topic/e-cigarettes-and-hookah | Research-based fact sheets and infographics.

The Surgeon General | https://e-cigarettes.surgeongeneral.gov/ | Parent sheets, fact sheets, and print materials.

The Centers for Disease Control and Prevention | https://www.cdc.gov/tobacco/basic_information/e-cigarettes/ | Fact sheets, infographics, multimedia.

The American Lung Association | https://www.lung.org/quit-smoking/e-cigarettes-vaping/lung-health | Research-based fact sheets and infographics.

U.S. Food and Drug Administration | https://www.fda.gov/tobacco-products/products-ingredients-components/vaporizers-e-cigarettes-and-other-electronic-nicotine-delivery-systems-ends| Research-based fact sheets and infographics.

American Cancer Society | https://www.cancer.org/cancer/cancer-causes/tobacco-and-cancer/e-cigarettes.html| Research-based information and cessation resources.

General Info

CATCH My Breath | www.CATCH.org, https://catchinfo.org/modules/e-cigarettes/ | Comprehensive youth e-cigarette, JUUL, and vape prevention program specific to grades 5-12. The required training is facilitated in a virtual setting.

Stanford Tobacco Prevention Toolkit | www.med.stanford.edu/tobaccopreventiontoolkit.html | Educational resource that can be adapted to fit the needs of adults and students in all types of settings, including elementary, middle, and high schools; community-based organizations, and health related agencies.

Taking Down Tobacco | www.takingdowntobacco.org | Comprehensive youth advocacy training program that educates and engages youth through free online and in-person trainings. @TobaccoFreeKids on Twitter and Instagram

The Real Cost | www.therealcost.com | FDA campaign that educates teens about the harmful effects of tobacco use. Intended for youth ages 12 to 17. @KnowTheRealCost on Facebook and Twitter

Truth Initiative | https://truthinitiative.org/ | Truth Initiative is America’s largest nonprofit public health organization dedicated to making tobacco use a thing of the past. Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about tobacco and the industry behind it, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use and joins forces with collaborators committed to a tobacco-free future. @truthinitiative on Twitter, Facebook, and Instagram

Quit Now Kentucky | www.QuitNowKentucky.org | Free phone, text, and online chat service for Kentuckians who want to quit using tobacco products. Currently available for all ages. Enroll by visiting QuitNowKentucky.org, calling 1-800-QUIT-NOW, or texting “QUITKY” to 797979.

My Life, My Quit | www.MyLifeMyQuit.com | Free, confidential service for pre-teens and teens who want help quitting tobacco products. Participants should visit MyLifeMyQuit.com, or call or text “START MY QUIT” to (855) 891-9989 to register.

This is Quitting | www.ThisIsQuitting.com | Free texting program specifically for teens and young adults who want to stop vaping developed by Truth Initiative. Text “KENTUCKY” to 88709. Parents and other adults looking for resources to help kids stop vaping should text “QUIT” to (202) 899-7550.

Quitting Resources
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Connect With Us!

link to twitter account
link to instagram account
link to facebook account
link to TikTok account

Email us at: icanendthetrend@nulluky.edu

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